Top Six Lies About Book Marketing

If you’re like me, you have a a course in miracles and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?

You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Today Show, and hope for a call-back. You COULD spend months crafting a book proposal and wait another six months for the exact right time to send it to the exact right editor at the exact right publishing house with the exact right level of interest to stand behind your book.

But those are lies (well, for most of us, most of the time, they are) and here are the TOP SIX LIES and how you can avoid believing them:

Lie #1: You NEED to get your book in bookstores.

No, you don’t. Visit your local bookstore-any bookstore-and you’ll see thousands (maybe millions) of books crammed, piled, stacked and displayed. Do you really think that simply adding your book to this haystack will catapult you to success?

Truth: The right bookstore at the right location selling the right kind of books to the right customers CAN catapult your book to success. What is the right bookstore? One that sells your kind of book, whether it be a Christian bookstore, a success store, a health store, etc. For my book, “101 Ways To Pray Better And Get Faster Results,” I am targeting Christian bookstores in my area, especially bookstores in churches. They will give me the greatest amount of exposure to the people who will actually be interested in my book. Who buys your kind of book? What is the best place to sell it? Maybe it is at a grocery store, a pet store, or at an airport.

Lie #2: You MUST get on Oprah.

Yes, it would be nice to get on Oprah. Certainly, it could not hurt your book sales. But most people with this goal ask themselves the wrong question: “How do I get on Oprah?” Getting on Oprah is not the point, albeit a good objective, though a long-shot for most authors. However, as a natural optimist, I must admit there’s no reason for you not to try!

Truth: The RIGHT question to ask yourself is: “How can I create a book that Oprah would want on her show?” Why is this a better, more powerful question? First of all, it is focused on Oprah’s needs, and she will only care about your book if it helps her and her show get more people watching and talking about (you guessed it) her. After all, you want people to read and talk about your book, don’t you? That’s why you’re reading this article. Start with the right question, and you will end up the right answers. So how do you create a book that will appeal to Oprah? Write one that appeals to her television audience, mostly women who are at home at the time of her show. You can get more detailed, of course, and you should. Case Example: the new book “He’s Just Not That Into You.” Oprah has had one of the co-authors of that book on her show twice since its release.

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