There isn’t much literature on the history of a course in miracles podcast but you should know that this new technology hasn’t been around for a long time. Podcasting is a relatively new concept and this form of marketing is still relatively new to marketers. I first got my introduction to podcasts when I was making a blog for my website.
When I made my blog, I had no idea about podcasts. I didn’t even bother trying to figure out the history of podcasting because I was convinced that it was a passing internet marketing fad that would soon dissipate away – but I was wrong. Podcasting is still strong and is still an excellent way to get your message across to people.
In fact, podcasting is so huge, that even financial expert Suze Orman uses it to promote her business. For every episode that she has, she extracts the audio and places it on iTunes for people to download for free. This is what I love about podcasts. I can load them into my MP3 player and get awesome content for free.
There are all kinds of podcasts out there on the market today, but most of them share the same premise. Podcasts are all about giving out good information to people in a niche, and having them subscribe to your podcast’s RSS feed to receive updates when new podcasts are created.
You can get a podcast RSS feed from a free service such as Feedburner.com. When you first sign up to Feedburner, it will ask you if you’re using your feed as part of a podcast. You will want to check the box for this field to indicate that you are. This is the easiest way to get started with a podcast RSS feed. After you got your feed, it’s time to start promoting it to the world.
One thing that you will want to do is to submit your feed and content to iTunes. iTunes is the largest podcast directory on the net today. This is how I know about Suze Orman’s podcast – it’s listed in iTunes and it’s listed there for free. I highly recommend that you start listing your podcast here for free now.
Another way to promote your podcasts is to include a short blurb about it on every page of your website. This will be a new technique to do since not a lot of people know about the history of podcasting, but for those that do, they will have instant access to your materials all for free.
Another way to get the word out about your podcast is via referrals. Start within your own email list and let them know that they can download your content for free from iTunes. Offer them a gift or incentive of some kind for referring others to your podcast. The free gift could be a complimentary MP3 that isn’t available on iTunes.
I can remember when I first got started out online, I offered ebooks for sale and my bonus product was 36 more ebooks. This isn’t exactly an awesome bonus, but it worked effectively for getting me sales.