Scope of Digital Marketing and Its Career Opportunities in India

Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s free to do list key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities. With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing.

How important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.

Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i.e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.

Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance.

Nothing makes an entrepreneur feel more excited than understanding their true profit potential. Is your chosen industry growing, or slowing down? Let’s face it, how many times have you had the right approach, but not the materials to rely on to gain confidence in your business pursuits. Direct Marketing growth will give affiliate marketers the confidence they need to be tremendously success.

What is Direct Marketing, and why is it Growing

From huge corporations, mid-size companies, to start-ups all have products or services to sale. The main question they ask themselves are, who is their target market, and what is the best way to reach them? Some companies may choose to use direct marketing. Direct Marketing is selling products and services right to the end-user without a middle man. For example.

Clicking links from our personal email box then being swept away to another website to see a product, or service promotion. This is a common practice for people who regularly make purchases online in this day in age. According to the newly published eMarketers Report titled “Worldwide Retail and Ecommerce Sales eMarketer’s Updated Forecast for 2016-2021”. The report mention:

In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, eMarketer estimates. Mobile was a key factor, as M-commerce accounted for 58.9% of digital sales.

Global M-commerce sales rose 40.3% last year to $1.357 trillion, representing 6.0% of total retail expenditures. Markets with significant mobile spending include China, Japan, South Korea, the UK and the US. Growth has been helped along by consumers feeling more comfortable making purchases on their smartphones and, in some regions, a greater selection of low-cost items like apparel, which encourages impulse buying.

Related Posts

Leave a Reply

Your email address will not be published.